What is a Branding Video?


Video: Getting Started With Video Marketing. 

In this video we explain the difference between the two main types of video; the content style video and the branding video. 

Content Style Video:

  • 1-3 minutes in length

  • Typically features a host that explains the content to the viewer

  • Draws in the viewer by giving them relevant information

  • Useful for blog posts, Facebook marketing campaigns, and YouTube Channels

Branding Video:

  • 30-90 seconds in length

  • Tells a story about the company

  • Associates a "look and feel" with the brand, usually in an emotionally compelling way.
  • Useful for Facebook marketing campaigns, YouTube branding campaigns, and website pages.