We Think You Should Be Paying Major Attention to These Two Web Analytics
The phrase “Web Analytic Metrics” can be intimidating to any company, no matter what size they are. We have found a few simple solutions to help pinpoint important areas necessary to understand web analytic metrics. We’ll break down what it means in a couple easy steps so you can get a better grasp of web metrics and add fresh ideas to your company.
The first web analytic to pay attention to is your traffic source. If you can identify where your site traffic is coming from, you can develop ads, posts. and content that directly caters to the demographics of your website traffic. The key to understanding traffic is to break down your demographics as much as possible. Your research in this area needs to be specific. Many blog hosts, like Wordpress and SquareSpace, offer analytic tools. Adding a third party analytics tool like Google Analytics will help tremendously in your effort to understand your traffic sources.
The second area of web analytics that requires attention is your sites bounce rate. Bounce rate is the term used when a visitor leaves the website after visiting one page or leaving before the first page finishes loading. There are a few simple ways to cut the bounce rate of your website. The first solution keeps your homepage simple and streamlined. The better your homepage is organized, the more likely visitors will engage your website and search multiple pages. It's important to put primary information on the homepage, but avoid overloading your visitors by filling it with a complex mix of links and text.
Another solution to lowering bounce rate is making your landing pages content more engaging. If they aren't engaging or relevant to your visitors, the bounce rate will stay at a high percentage. We will say it over and over, pages have to be organized and clean. Having a page that is easy to navigate is essential to a good first impression. That means each page has to have a clear reason for why it exists and how it benefits your main traffic sources.
The third solution to decrease bounce rate makes the traffic source more relevant. Make sure that the branding and streams of traffic are uniform and relevant. If a visitor feels misled to your website or finds the content is not what they were expecting, they will have less patience for your site.
We totally get it, measuring and understanding your web analytics can be daunting. Companies all over the web are looking for ways to optimize their visitor's experience and gain new traffic. By knowing your traffic sources and addressing simple issues leading to bounce rate, you can improve your website's relevance and gain an advantage on competitors. Web analytics will become a tool for growth, not a hindrance to your company's success.