Facebook Cover Videos - What Your Company Should Know
Facebook has been known to release a relentless number of new features to its various platforms. Sometimes it's hard to keep up! Facebook’s founder, Mark Zuckerberg recently said in an interview that Facebook “tests over 10,000 new features per day.”
Recently Facebook rolled out an exciting new feature that definitely catches our attention. The new Facebook Page Video Background feature allows for a more immersive customer experience while giving you an opportunity to tell your brand's story visually. Here are a few things you should know before deciding whether the Facebook video background feature is right for you.
Setting Up Your Page’s Cover Video is Easy
Facebook advises us that your cover video is at least 820 x 312 pixels. Though one can create a video that is shaped to fit Facebook's ratio, it isn't entirely necessary. Simply uploading a standard 16:9 sized video clip will suffice. Just be sure of the following
Facebook recommends that your Cover Video is between 20 and 90 seconds.
Cover Videos should contain a sequence of 1 to 4-second clips (this keeps the content moving which ensures it’s interesting.)
The video format that works best is the .mp4 format.
After you upload your video, you will be asked to click and drag the video’s crop either up or down.
Facebook’s Cover Videos Will Increase Your Business’s Attention
A study by eyeviewdigital.com shows that using video on website landing pages can increase conversion by 80%, it will be interesting to see how the conversion is affected through Facebook’s platform. If there is one thing we know for sure, it’s that the viewer will be inclined to spend more time on your Facebook page because of your Updated Cover Video.
Much Can Be Done To Improve Your Video’s Ability
Try the following to take your Facebook Video Background to the next level.
Ensure that your clips are visually descriptive of your business’s product or service, this will allow your Page visitors to quickly understand what it is that your company does.
Add text and graphics to your video background to make it more compelling.
Have the video begin by fading in from black, and have the video end by fading to black. This lets your cover video repeat over and over again seamlessly.
No Video? No Problem!
If your company or organization does not have access to custom video content, you’re in luck!