78% of people watch online videos every week, and 55% view online videos every day.
— Hubspot
4 times as many consumers would rather watch a video about a product, rather than read about it.
— Emarketer
By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US).
— Cisco
Including video on landing pages can increase conversion rates by 80%.
— Unbounce
Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers.
— Adobe
Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t.
— Buffer